A concepção do nome da marca possui estreita ligação com o nome da cidade-sede da empresa, Nova Araçá, interior do Rio Grande do Sul, Brasil. Objetivou-se, portanto, homenagear a cidade que tanto colabora com a empresa.
The name is inspired by a free translation of the word "happiness" in Arab. Because the export market is such an important asset to Agroaraçá Foods, the association was made, so that it could relate to the Muslim world and the concepts of satisfaction, contentment, and welfare, the essences of the meaning of the word happiness.
